3 Steps To Sell Your Own Personal Training Program Successfully
Have you long been trying to sell your own personal training program but getting failed to attract enough number of customers? Well, there are certain rules that you need to follow during the trade of your fitness products and services.
Find out below 3 most important ones among them:
Identify the target of your potential clients
The first and foremost thing that you need to emphasize for selling your own fitness program is the fitness aim of your potential clients. Whether you are an online personal trainer or running effective personal fitness training programs in a fitness club, your main objective should always be helping your clients out of their physical troubles and providing great assistance to them at each and every step.
While talking to your clients, make sure that you are taking notes of important things. It would make them feel like you really 'care'. Try to understand their emotions that are driving them to a reliable and effective fitness program. Also, try to know their history like if they had ever undergone any kind of personal training, what was the reason behind quitting it, if there was any injury or not, and so on. Finally, focus on their fitness goals and chalk out the right path for them.
Offer results instead of packages
Clients are investing their hard-earned bucks in the personal training program offered by you, and there is no doubt that they would expect a good return of their money. So, try to show them proper outcomes rather than offering them false promises. Once you are aware of the targets of your clients, start developing basic plans for them. It would be more than best if you can chart out the entire plan physically right in front of the clients and explain some of the steps clearly to them. It is also important to elucidate how your proposed plan can help them meet their fitness goals gradually. Be concise, but be specific. No matter how confused your client is about his or her fitness needs, once you provide a brief outline of your program and enlighten them about its efficiency in a wise as well as deliberate manner, he or she would start getting convinced.
Be strategic about setting the price
Before deciding on the selling price of your fitness training program, you must get the buy-in. It means you need to book your potential client into your agenda as per your proposed plan. Try to be a bit strategic while doing this.
But once you are able to get the commitments from the clients on your plans, you are done halfway through your selling process. Finally, consider the money matter. Prepare a professional sales sheet for making the trade of your training program official. Make sure that you are offering at least with 3 pricing choices to your clients.
These include a low-priced option, a 'value for money' option, and a pricey option. Check out the prices set for various other similar services available in the market, and then set your own prices tactfully.