Personal Training Business - Don't Go Chasing Trends
As the owner of a Personal Training business you can sometimes lose focus on your Point Of Difference and go chasing the latest trends. Fitness trends will come and go and some might stick, the good business owners will embrace some, and leave others for the amateurs. Chasing trends can take up your TIME and MONEY and distract you from finishing your commitment to your original business plan.
Always remember what you first set out to achieve. If you wanted to specialise in 1-on-1 Personal Training then do you need to be worried about not offering a CrossFit service?
Most of the successful business owners in the industry are successful because they know their market, know their product and don't spread themselves too thin trying to offer everything! Therefore, within their local community they are more likely to become the EXPERT in their field, rather than the person who is trying to offer it all. It's like the old saying "Jack of all trades... Master of none!"
When new trends or fads enter the market they need to be investigated but before jumping on board some questions need to be answered!
Will my target market benefit from this new service?
Will this bring in new business?
Will it affect my existing clientele?
How much will it cost to implement?
Will it compliment the services I already offer?
Do we already offer a service that gets the same results?
Will not offering this new service affect my business?
Will this trend stick, or will is be gone in 6 months?
Do I really need to diversify?
By answering these questions you can possibly prevent yourself from spending MONEY and TIME on something that really doesn't help your business, rather it distracts from what is your staple service. Doing the latest course, reading the latest trends in the magazines, and buying into what the media are promoting can be dangerous as you never get to settle your service. You never get to be known for a service, instead you constantly chop and change, and as a result your clients get confused.
Now, this blog post is definitely not saying that taking on a new service in your business is a bad idea, it has been known that adding an extra string to your bow can boost your business. However, tread carefully and always remember trying to take every shortcut to success can sometimes find you lost and directionless!
Travis Beckley from PT Business Systems.
PT Business Systems has been created to assist new and existing Personal Trainers build profitable businesses based on proven information and systems.
With over 17 years of experience in the Fitness Industry owning and operating Personal Training studios we have decided to share our experience and successful business systems online.