5 Tips For More Personal Training Sales
One of the biggest mistakes personal trainers make is paying little if any attention to their closing percentage for sales. They work hard on getting their website up and running. They send out postcards and hold seminars - all in the hopes of generating leads. But the real name of the game is turning those leads into high paying clients.
Do you know what percentage of prospects you convert into personal training clients?
Do you know the exact number?
If you don't - start tracking that TODAY!
Only then can you test other approaches in your quest to close more prospects and know if the changes you made are paying off.
Once you start tracking your numbers, here are 5 tips you can use to increase your closing percentage sales:
1. Define Your Uniqueness. You have to let prospects know EXACTLY why they should do business with you instead of the personal trainer at 24 Hour Fitness, join Curves, enroll in Weight Watchers or buy the Ab Lounger. Saying you get results isn't enough. Do you think your personal training competitors say they don't'?
2. Have Social Proof. If you have a studio, put up a 'Wall of Fame.' If you work in a club or in homes, create a personal training testimonial book. Use testimonials in your marketing so prospects are pre-sold. Help people feel confident that you are the solution to their problem(s) by showing them you were already the solution to other people problems that might have been similar.
3. Use a script. Once you find the best way to sell your service, why change it? You don't necessarily have to say the same thing word for word - prospects are all different. But have a scripted format that you follow with a logical sequence of questions that get the prospect talking.
4. Shut Up. Let the prospect do 75% of the talking. Ask lots of open ended questions and let the prospect reveal their 'pain' to you.
5. Sell on Value. Not price. People want a good deal and to be treated fairly - but they don't mind paying for results (you do get great results, right?) If you're the cheapest personal training alternative - raise your prices or look in the mirror and ask why you aren't worth more. Once you recognize the value you deliver - then raise your prices.